share

Samsung launches metaverse store in Decentraland

Samsung launches metaverse store in Decentraland

Samsung is the latest megacorporation to announce a metaventure project, choosing Decentraland for its metaverse project. 

On Thursday, the consumer electronics giant announced the opening of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when COVID-19 is keeping people away from physical shops.

The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible in the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.

Customers must first enter Decentraland via a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will le the avatar to one of three interior rooms: sustainability, customization and connection.

Related: Blockchain and the metaverse make inros at Consumer Electronics Show

The Samsung 837X store will feature “Connectivity Theater and Sustainability Forest” as well as a musical event at the “Customization Stage,” according to Samsung.

The South Korean technology giant recently announced the release of a new smart TV range with an integrated nonfungible token (NFT) platform. Micro LED, Neo QLED and The Frame are just a few of Samsung’s 2022 smart TVs that will have an NFT Platform app for discovering, purchasing and tring digital art.

META
ARTICLE: Samsung launches metaverse store in Decentraland
PUBLISHED: 2022-01-07 11:36:54 
SOURCE: https://cointelegraph.com/news/samsung-launches-metaverse-store-in-decentraland
  • bitcoinBitcoin (BTC) $ 19,472.30
  • ethereumEthereum (ETH) $ 1,334.43
  • tetherTether (USDT) $ 1.00
  • usd-coinUSD Coin (USDC) $ 1.00
  • bnbBNB (BNB) $ 283.47
  • xrpXRP (XRP) $ 0.440160
  • binance-usdBinance USD (BUSD) $ 0.999077
  • cardanoCardano (ADA) $ 0.435000
  • solanaSolana (SOL) $ 33.57
  • dogecoinDogecoin (DOGE) $ 0.060751

GET ALERTS

Latest crypto news straight to your mailbox